Aug
4
Written by:
James Gardner
Tuesday, August 04, 2009
Reviewing the ranking for our various Bristol-based SEO clients'
keywords there has been significant volatility over the last couple of
months since the big Google algorithm update in late May/ early June.
A number of the sites disappeared down the index which is always a
concern, however as we have learnt to expect most have now re-appeared
back in their original position or higher. Where this has not been the
case, it is because there are a large number of US sites listed in the
top positions of Google.co.uk. In there we have noticed a number
of web directories such as DMOZ and Business.com which is very strange
as these clearly cannot be the sort of results that searchers are
looking for. Clearly Google knows they are not UK website site because
when the "UK" button is selected, our keywords ranking back in their
old Page One positions.
There have been similar observations from PPC Blog such as those UK web hosting companies that have lost rank to UK companies. We await Google to fix its filters, however it is frustrating to wait unknowing if Google has picked up on the problem.
So what is the solution. Well it is to continue with good practice build quality content that will be useful to readers and quality back links. If there is one thing that is becoming more certain about the Google algorithm change it is that Google is looking of quality and quantity of "on-message" content added regularly over time. No change there other than the change in balance between this and the back links. Goolgle now has the means to better analyse the content and weight its ranking decision more towards it. Our experience is that back links remain important especially those from quality site and quality blogs.
Whilst it gives us SEO firms a few sleepless nights, it is in the end a good thing. It will help our clients who are serious about their web presence - almost by definition those that spend money on employing external marketing and internet marketing expertise - and the end user experience.
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