Now linking to the site is still important but increasingly well written content added consistently over time is what Google values. And this makes sense as this is how 'authorities' add content.  Exisiting content is added to and supported by fresh content.  As a reader, I want to see fresh content that is read through and then dive deeper to older content as required. 

The hardest aspect of building a business presence online is finding time to draft new content.  It is not that our clients don't have the expertise in their business sector, it is the discpline to find the time and write plain English.  

The only way to do this is to have a 'content marketing plan'.  This is a simple structure planned in advance that specifies what we want to tell website visitors.  Typically this is based on the main website navigation and show sub-topics.  Write this first and then add in the keywords that you need to add into the text.  Our job as internet marketing consultants is to facilitate and advise on the content marketing plan, help with the copywriting of some of the content and ultimately chivvy and keep the content marketing plan on track.

You'd be surprised how quickly a website can reach a hundred pages.  A website typically starts with 30 pages and then add 5 pages a month of new pages, news and events, white papers and blog posts.  Within the little over a year you will have a website that is 100 pages in size, will be well indexed and ranked by Google and most importantly will show your organisation as an authority in its sector.