Email marketing

Why do email marketing?

Business growth fuelled by new customers is great news but the cost of acquiring new customers is often high. Retaining existing customers is a much more cost–effective way of increasing revenue. Returning customers cost you less to acquire and on average buy more. Most importantly, they become an advocate for your company. 

A 5% increase in retention, yields profit increases of 25 to 100%.  Repeat customers spend, on average, 67 % more than new customers    Source: Bain & Co.

Email marketing has been shown to be so effective at retaining existing customers that a whole industry has emerged to support it. It can include regular newsletters, promotions and announcements.   

The benefits of email marketing include:

• Unmatched customer targeting and tracking capabilities

• The lowest cost per unit of any advertising method

• The creation of awareness of your brands, products or services

 
Relevant permission based email marketing is a great way to communicate with your clients. It enables you to build relationships, trust and credibility and advertise your products and services with pizzazz.  

WSI has customised email solutions to suit all budgets. 

Video email – capture full colour internet ready video with a webcam and microphone, deliverable to customers no matter what computer or software they have installed!

Email – email marketing campaign solutions on any scale! We partner with Constant Contact and others to bring you the solution you need.

Contact us today to book an internet business analysis and find out which e-mail marketing solution best suits your business.