Web Analytics
Once you have improved the numbers of visitors to your website and made it as accessible as possible to search engines and people, how do you know if it is doing a good job at selling your products or promoting your services? The answer is website visitor reporting or web analytics.
What is web analytics?
Web analytics is website visitor reporting software that tells you everything you want to know about how your website visitors found you and how they interact with your website. You will be able to focus your marketing resources on campaigns and initiatives that deliver a return on investment, and improve your site to convert more visitors.
By monitoring and understanding how your visitors navigate and use your website, you will be able to focus on your customers’ experiences on your site and build a strong business relationship with them.
Website analytics enable you to identify:
- Visitor purchase behaviour
- Navigational bottlenecks
- Geographic target markets, and
- The effectiveness of online and offline marketing initiatives
Most websites convert visitors into customers at a rate of 1-2%. What would it do to your revenue if you could raise that to 5%, 10% or 20%?
WSI specialise in providing website visitor reporting software packages to suit different types of businesses – Retail sites, B2B sites or Information sites – track the measurements that are vital to your profitability. Training is always available.
Contact us today to book an internet business analysis and find out how website analytics can give you the metrics you need to improve your on-line business performance.