Bristol Internet Marketing

Keyword Research – what do you need common sense or sophisticated research tools?

wsi@internetmarketingbywsi.co.uk — Thu, 29 Apr 2010 00:00:00 GMT

Finding the right keywords is the foundation to a successful internet marketing campaign. By “right” I mean those keywords that your potential buyers will type into Google, use to click through to your website and then buy something from you or fill in a webform for more information or pick up the phone and speak to you.

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New Google Ranking factor

wsi@internetmarketingbywsi.co.uk — Wed, 14 Apr 2010 00:00:00 GMT

Last week Google announced that it had added another ingredient to its secret mix of ranking factors. The new one is now "site speed" which it had been beta testing for several months.

This ranking factor is good news for website owners who have invested in a good quality website and will penalise those who have purchased a low cost or "free" site builder for their business website.

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The One Hundred Page Website

wsi@internetmarketingbywsi.co.uk — Fri, 30 Oct 2009 00:00:00 GMT

Googlers still talk about the 100 page website. This is the effect that we see in Google rankings when we see websites pass the 100 page mark for indexed content. Like any aspect of SEO it is an inexact effect. However, experience shows that when a website has about 100 pages of well written orginial content on a consistent theme then Google grants it the status of an 'authority site' and lifts its rankings accordingly.

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Social Media: now is the right time to grasp it

Fri, 25 Sep 2009 00:00:00 GMT

Whilst we have advocated effective use of Social Media (facebook, Twitter, Youtube) for businesses selling to consumers, it until now we have generally advised business-to-business users to concentrate on doing a good job with traditional online marketing such as SEO and website conversion optimisation plus building up their blogs and LinkedIn profiles. It is not that we have not appreciated the potential value, especially looking forward, more a matter of focus.

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Wisdom Direct from Persuasion Architecture Guru Jeffrey Eisenberg

wsi@internetmarketingbywsi.co.uk — Wed, 26 Aug 2009 00:00:00 GMT

Last Friday, I joined a WSI President's Circle conference with "guru" Jeffrey Eisenberg. Jeffrey is co-author of internet marketing classics "Waiting for Your Cat to Bark?" and "Call to Action" which are the bedrock texts of Persuasion / Conversion Architecture in online marketing : one of our passions at WSI.

He started by speaking of the influence he and his company, FutureNow Inc, have had on businesses through helping them to succeed online. Whilst they have consulted for many of the Fortune 100, he explained that he is most proud of the impact he has had on some of his SME clients. Where perhaps doubling or tripling their website conversion rate has meant the difference between success and failure of the business for their owners.

I got one chance to ask him a question which was this:

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The fall out from Google's latest changes

wsi@internetmarketingbywsi.co.uk — Tue, 04 Aug 2009 00:00:00 GMT

Reviewing the ranking for our various Bristol-based SEO clients' keywords there has been significant volatility over the last couple of months since the big Google algorithm update in late May/ early June. A number of the sites disappeared down the index which is always a concern, however as we have learnt to expect most have now re-appeared back in their original position or higher. Where this has not been the case, it is because there are a large number of US sites listed in the top positions of Google.co.uk. In there we have noticed a number of web directories such as DMOZ and Business.com which is very strange as these clearly cannot be the sort of results that searchers are looking for. Clearly Google knows they are not UK website site because when the "UK" button is selected, our keywords ranking back in their old Page One positions.

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Brand Name Protection on Pay Per Click Advertising

wsi@internetmarketingbywsi.co.uk — Fri, 17 Jul 2009 00:00:00 GMT

It is always advisable to protect your brand name by purchasing an advert for it as a keyword.

This will ensure that searchers looking for your brand name can always find you. The price of each click on it will usually be only a few pence because it is unlikely to be a competitive term (unless you have many distributors or retailers bidding on it).

However, we were recently approached by one of our Bristol internet marketing clients - Idhammar Systems. Idhammar the UK's leading providers of software for overall equipment effectiveness (OEE) and computerised maintenance management software (CMMS). It had another overall equipment effectiveness competitor bidding using its trade name Idhammar. Was this legal?

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UK is No1 for Ecommerce but the Check-outs are Blocked with Shopping Trollies

wsi@internetmarketingbywsi.co.uk — Sat, 04 Jul 2009 00:00:00 GMT

The Internet Measurement Retail Group's 2009 report shows the UK as the Number 1 eCommerce country in the world. Per capita we spend three times as much online as they do in the US. In fact it counts for 17% of all retail spend (about twice the size of Tescos) which is impressive. Even more impressive (or scary if you are a traditional retailer with a poor web presence) is that by 2020, an estimated 90% of retail spend will be influenced online.

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Google - WSI Strategic Relationship Launched in UK

wsi@internetmarketingbywsi.co.uk — Sat, 27 Jun 2009 00:00:00 GMT

Yesterday, 60 WSI consultants from UK, Ireland and France were hosted by Google at their London HQ for the launch of a strategic relationship between the two companies.

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Green shoots looking to SEO

wsi@internetmarketingbywsi.co.uk — Fri, 19 Jun 2009 00:00:00 GMT

This last six weeks we have seen a surge of interest in our search engine optimisation services from companies across a wide range of sectors in the Bristol area. A common themes is that they are looking to get results from their current website before investing in upgrading it.

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