Search Engine Optimisation

What is Search Engine Optimisation?

Search engine optimisation (SEO) is the structured improvement of pages on your website so that search engines like Google and Yahoo can more easily match people searching for your products and services to your website. It includes making each page readable by search engines and adding incoming links from related websites that will deliver more website visitors to your site. 

Successful SEO results in your website moving up the pages of Google or Yahoo to page one where most of your potential customers find what they are looking for. This is where your website can reach most customers and where your website has the potential to become a revenue generator.

85% of web traffic (internet searchers) is generated by search engines like Google and Yahoo.

There are many ways in which a website can hinder the search engines, harming your ranking. Search engine optimisation makes your website search engine friendly and avoids making those mistakes.

To achieve top ranking in search engines it is important to understand the inter-related roles of keywords and inbound links. Keywords on each page tell the search engines what your web page is about. Inbound links from reputable websites tell search engines that your page is important. When a search engine thinks your site is important, it is ranked highly on their search result pages.

Why do Search Engine Optimisation?

Over time, SEO is the most cost effective way of attracting visitors to your website. It does this by:

WSI search engine optimisation services include:

Key phrase analysis – we analyse the number of searches on the internet for keywords and phrases relevant to your website and business.

Website and content analysis – we identify where your website performs well and where it stops the search engines from matching you to potential customers.

Link building services – building quality links with other websites is time-consuming – we aim to find links that produce visitors that fit the profile of your customer market.

Directory submissions – we list your website with relevant internet directories which are highly trusted by the search engines and so positively impact your search rankings.

Development of unique relevant content - using some of the most experienced web copywriters in the world, additional pertinent pages can be added to your site.

Google site maps – A Google site map is placed on your website which allows the search engines to read it more easily.

We know that these techniques work.  Resulting in Page 1 rankings in some of the most competitive UK industries ranging from hotels to car dealer groups to business-to-business industries.

Contact us to book an internet business analysis to learn more about the benefits of SEO for your business.