SEO Bristol
Search Engine Optimisation in Bristol, UK
SEO is all about helping the search engines to rank your website highly in their rankings so that customer will visit your website. The job of the website inform visitors about your products and services and convert them into leads or customers. WSI has been working with clients in the Bristol area since 2007, delivering SEO services to raise their website positions on search engines such as Google, Yahoo and Bing.
Why is this important? Because reaching page one of the search results on any search engine, especially Google, dramatically increases the chances of gaining more visitors to your website and the potential for attracting new customers to your business.
Optimising Bristol websites for search engines and people delivers results for WSI’s clients
We have a track record of developing business websites and ongoing SEO services in Bristol that deliver results for our clients in terms of lead generation.
WSI has worked with Bristol based legal software firm, Iken since 2007. We developed their website with them and provide monthly internet marketing, search engine optimisation services and analytics reports. Iken CEO Elizabeth Miles says,
“We had been searching for a holistic approach (creative, analytical, execution, monitoring, optimisation) at an affordable price for several years when I attended a WSI seminar. I became convinced straight away that James and I spoke the same language - in fact he is the only web professional I have met that works in the way I wanted.
"I have not been disappointed. WSI has worked well for us across our web and email marketing strategy. We have improved the efficiency with which we communicate with our market and are seeing positive results in terms of sales.”
Standfast Security Systems of Bristol has seen a rapid rise in leads generated from its website due to some changes made using some of our SEO services (copywriting, keyword research and site structure analysis services). Managing Philip Dadd said in June 2009:
“What a service! Six weeks ago we instructed James to update and modify our website, and carry out SEO work on it. We are now always on page 1 in the top 5 places if Googled for our keywords and phrases - for several of these we are number 1. As a result our enquiry level has increased dramatically. The results are constantly being reviewed, and we are confident that with further minor changes the results can only get better.”
How do we do it?
The rise of websites to page one of Google or Yahoo search results is not a random process. The largest and oldest sites tend to dominate but there are several important search engine optimisation tasks that certainly increase the chances of reaching page one. These include the following services.
WSI’s SEO services in the Bristol area include:
Copywriting and website page creation – the number one criteria for successful search engine optimisation is building relevant original content on your website.
Keyword research and analysis – it is no good writing loads of content if you do not know what keyword terms people search for on the internet and how this fits with your products and services. WSI SEO experts can tell you.
Site structure analysis and optimisation – WSI consultants specialise in reviewing websites and giving advice on how to improve visitors’ experiences so that they are more likely to contact you or buy your online products. Buy this service and we also improve your website for you.
Link building campaigns – Get your website found via other important websites. Having other relevant companies pointing to your website raises your position on the search results pages and gets you on-line referrals.
Directory Submissions – List your website on on-line directories such as Business.com and Yahoo Directory. These reputable hand-edited directories add authority to your site and may bring a small volume of traffic.
Sitemap creation – All websites need a sitemap – it helps the search engines read your site and increases the chances of raising it to page one.
SEO Reporting – WSI tracks the results of its search engine optimisation services and provides monthly reports to customers so that they can track return on investment.
Search engine optimisation consultancy – do you deal with all your web design and SEO in-house? WSI can provide a comprehensive SEO report and strategy to help you deliver best results for your company.
How long does it take to reach page one of the search engine results?
Reaching page one of the search results also depends on factors outside the control of WSI or our clients, so giving a timeframe for success is tricky!
Factors include:
The competitiveness of your market – some keyword phrases are so competitive (e.g. there are lots of companies offering the same things that you do) that it will take over a year to optimise your site, others will get you to page one for your chosen keywords in a matter of weeks! Most sites take six months to a year to optimise. This is why it is so important to choose your keyword phrases carefully. WSI matches your products and services with what internet users are searching for and analyses the competition for the phrases. You can then make an informed decision on whether to optimise your site for certain keyword phrases or not.
The geographic area within which you operate – its no good being on page one of Google for the term “wedding flowers” if you only operate in Bristol– use the term “Bristol wedding flowers” as a keyword phrase and you’ll attract more relevant visitors because your website will be ranked higher on the search engines for this term. It will also save you heaps of wasted time and money.
The search engine algorithms change! Recently, for example, Google has changed the weighting it gives to different factors that help it decide how to rank websites for different key phrases. Some websites have dropped their rankings as a result. Because WSI is expert in search engine optimisation, we are able to help you identify why this might be and put strategies in place to remedy the situation.
One factor that is essential to any successful search engine optimisation strategy is that the SEO provider and client work well together. WSI in Bristol usually works on a medium to long term basis with customers and enjoys collaborative working relationships with them. We find this delivers best results for our clients in terms of finding more customers and selling more products!
Contact James Gardner on 0117 325 3250 or fill in our web form to let us know about your SEO requirements today.